This is especially important if you run a small business like a consulting firm or restaurant.
Live action is also really great if you want to establish a human connection and lend credibility to your business.
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If you want to demonstrate a product or service, live action is probably the best explainer video format for you since people want to see the products or software in action rather than illustrated versions of the same. When do you use live action explainer videos? Here’s an example of how we used live action to explain the 3 Moods TikTok trend: To ensure their videos aren’t monotonous, many creators include multiple-angle shots in their videos - either demonstrating a process, changing locations, or using some B-roll footage. Some very simple yet effective live-action videos feature just one person talking into a camera (often referred to as ‘talking head’ videos). (3) Whiteboard Video (1) Live Action Explainer VideoĪ live-action video is a video shot on camera and doesn’t usually involve animation or added graphics. Here are the 3 most popular explainer video formats: Types of Explainer Videosīefore you start making your own explainer videos, you’ll first need to learn about the types of instructional videos and select a format that works best for you. Also referred to as how-to videos or instructional videos, they often use a mix of live action and animation to showcase a topic in an engaging format.Īudiences are much more likely to learn about your business or topic of expertise from easy explainer videos than they are from a long article - which makes them one of the most popular types of videos around.Įxplainer videos are used on landing pages or product pages, in company ads, for crowdfunding campaigns, or during conferences and events. Let's get started What is an explainer video?Įxplainer videos are used to explain a product or service or educate audiences about a particular topic.
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Pro Tip: You can make video creation quick and easy for your brand with InVideo for business where you get access to tailor-made templates and on-demand video editing services. Bonus: The 8-Step formula to make an amazing explainer video 5 common mistakes to avoid when making an explainer videoĮ. 7 explainer video ideas to get you started with making your own!ĭ. 3 examples of explainer videos (and what makes them so great)Ĭ. Here’s everything you will learn in this guide:ī. Not just that, but if you stick around till the end of the video, we will also share with you easy explainer video ideas with ready-to-use templates that you can use to hit the ground running. In this comprehensive guide on explainer videos, we’ll take you through the exact 8-step formula you can use to create super-effective explainer videos.
Introduce blended learning and transform classroom lessons into visual experiences that will stick for a lifetime.If you’re looking to create effective explainer videos for your brand and business, you’re in the right place. CREATE A MARKETING VIDEOįlip the classroom, impress your teachers. Visual marketing - from brand awareness and explainer videos to sharing your quarterly ROI and annual marketing plans in a visually engaging way - makes a deeper impact and accelerates your company’s growth. Delivering your internal comms via video, animation, and visual content supports an engaged and connected company culture. LEARN MOREįight information silos, email overload, and inconsistent communications to bridge the communication gap in your organization. Creating visual experiences makes for integrated, bottom-up learning that bridges the skill gap in your organization. Training videos are just the first step to transforming the way your company grows. Marketing strategy and lead generation with results you can measureįor teachers & students to inspire creativity and storytelling that will impress the whole classįrom talent acquisition to change management, visual communication helps your business stand out while you attract top talent, onboard new employees effectively, and retain them for the long haul.
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